More people will hear you
Sing Tao Chinese Radio reaches almost all

 
 
Only Sing Tao Chinese Radio provides advertisers with nearly full penetration of the Chinese radio market in both Mandarin and Cantonese.

Eight-five percent of the 458,351 Chinese living in the Bay Area were born either in mainland China, Taiwan or Hong Kong, according to ISA research. Of that number, Interviewing Service of America (ISA) confirms that 55 percent listen to Chinese radio.

Of the 55 percent of Bay Area Chinese listening to Chinese radio, Corey, Canapary, McCullough Research (CCMR) confirms that 85 percent listen to Sing Tao Chinese Radio.
 
 
 
CCMR research confirms that 83 percent of Chinese radio listeners in San Francisco listen to Sing Tao Chinese Radio.

 

 
 
CCMR research confirms that 86 percent of Chinese radio listeners in Oakland listen to Sing Tao Chinese Radio.

 

 
 
CCMR research confirms that 91 percent of Chinese radio listeners in San Mateo County listen to Sing Tao Chinese Radio.

 

 
 
Diverse programming
Sing Tao Chinese Radio is carefully targeted to meet the news and entertainment preferences of Chinese listeners.

In addition to the usual radio fare of local and international news and local weather and traffic, programming emphasizes news from mainland China, Hong Kong and Taiwan.

A wide variety of talk shows, radio drama, celebrity interviews, and musical entertainment including Chinese Opera and pop stars from Taiwan and Hong Kong is presented.

Mandarin and Cantonese broadcasting

Sing Tao Chinese Radio is available to listeners in two Chinese dialects on two stations:

  • AM 1400, Cantonese (listed on Arbitron)
  • FM 96.1, Mandarin (listed on Arbitron)